Google Announces Layoffs Affecting Hundreds Tuesday Morning 2024

Pranay

11 months ago

Google to lay off ‘several hundred’:

After letting go of approximately 1,000 employees last week, Google is now trimming jobs within its advertising sales team. According to a statement from Google spokesperson Chris Pappas to The Verge, they are eliminating “a few hundred roles globally” as part of this adjustment.

The news about Google’s recent layoffs was initially reported by Business Insider, which got hold of a memo from Google’s senior vice president, Philipp Schindler. Schindler hinted that the layoffs would mainly impact the Large Customer Sales (LCS) unit, a team responsible for selling ads to big businesses. Meanwhile, the Google Customer Solutions team (GCS), dealing with ads for smaller clients, is set to become the primary ad sales team. This move follows previous layoffs in Google’s LCS team last October, as reported by Business Insider.

Google’s Layoffs to Sales Colleagues and Industry Shifts”:

“Unfortunately, we have to bid farewell to many talented and wonderful sales colleagues,” expressed the Chief Business Officer. “There’s no easy way to do this, but our designated leaders will be personally communicating with those affected in one-on-one sessions.”

“While I believe this is the right decision for our customers, partners, and ultimately our business, it’s going to be very tough for many, especially in our Large Customer Sales (LCS) teams,” added Schindler. Conversations with affected employees are set to start across all regions on Wednesday.

This information was initially reported by Business Insider.

Google, in an email to The Hill, stated, “Every year we go through a rigorous process to organize our team to provide the best service to our Ads customers. We map customers to the right specialist teams and sales channels to meet their service needs.”

This move comes less than a week after Google announced layoffs in its virtual assistant, augmented reality, and central engineering teams. The company explained it is responsibly investing in its business priorities, making changes to enhance efficiency and workflow.

Several tech companies, including Amazon, have been laying off employees in recent weeks. Amazon, for example, laid off hundreds in its streaming and studio operations, and Twitch cut over 500 jobs in a bid to make the division profitable.